Orb Analytics is a sports gambling startup specializing in data-driven NFL gambling picks and media content distributed through our weekly Substack.com newsletter. With an average of 8,000 monthly page views, Orb Analytics is read in 40 US states and connects with audiences in 13 countries.
As Creative Director, I led brand development and digital marketing strategies across platforms like Substack, Instagram, Reddit, and Twitter. Creating 20 weekly graphics and supplemental content for premium subscriptions that amplified our online presence and engagement.

Instagram Grid Post: 1080 pixels by 1080 pixels 
Instagram Reel and Mobile Layout: 1080 pixels by 1920 pixels
Blog Covers: 1080 pixels by 1080 pixels
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